Jen Kelly

In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished, performative,

I sat across from a CEO last year who told me, with real frustration in his voice, that he’d spent

Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code analysis,

If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this constantly.

Overcoming Doubt in an Engineering World For leaders in consulting engineering, construction, and architecture, marketing is often seen as a

In many companies with revenues of $5M and above, marketing is still treated like a patchwork quilt: pieces are handed

Why B2B Growth Depends on Clarity, not Volume In many technical and service-based companies, saying “yes” has been the path

How sales-driven companies turn visibility (what marketing does for your company) into measurable growth (revenue). For many B2B CEOs, marketing

Many established B2B companies with strong sales teams reach a point where visibility, credibility, and growth require expert marketing support.