Almost There
Jen Kelly
May 7, 2026
You know the feeling. The demo went well. The prospect nodded through the whole thing. Your champion inside the
B2B Marketing Insights Blog
Marketing Blog
The Quarter You Don’t Need Them Is the Quarter to Find Them
Jen Kelly
April 9, 2026
A few weeks ago, a CEO called me the day before we were scheduled to sign a contract. Yes,
How GRIT Engineering Uses Awards to Strengthen Culture From the Inside Out
Jen Kelly
March 23, 2026
In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished,
New Initiatives Marketing Featured in TechBeat Canada
Andres
March 9, 2026
We were recently featured in TechBeat Canada, one of Canada’s leading technology and innovation publications. The conversation focused on
Marketing Isn’t Failing You. The Decisions Before It Are.
Jen Kelly
February 26, 2026
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d
Case Study – How CodeNext Used Marketing to Shift Perception, Attract Talent, and Access Larger Projects
Jen Kelly
February 12, 2026
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code
Why Trade Shows Stop Working When Your Company Starts Growing
Jen Kelly
January 15, 2026
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this
Case Study – From Skepticism to Strategy: How Marketing Became a Growth Engine at TULLOCH
Jen Kelly
December 1, 2025
Overcoming Doubt in an Engineering World For leaders in consulting engineering, construction, and architecture, marketing is often seen as
Split Marketing = Split Results: Why Your Company Growth Demands Leadership Support
Jen Kelly
November 15, 2025
In many companies with revenues of $5M and above, marketing is still treated like a patchwork quilt: pieces are
When You Do Everything, No One Knows What You’re Known For
Jen Kelly
November 1, 2025
Why B2B Growth Depends on Clarity, not Volume In many technical and service-based companies, saying “yes” has been the
How Marketing Can Finally Start Paying for Itself
Jen Kelly
October 27, 2025
How sales-driven companies turn visibility (what marketing does for your company) into measurable growth (revenue). For many B2B CEOs,
Why Marketing Feels Unnecessary, Until It Isn’t
Jen Kelly
October 7, 2025
Many established B2B companies with strong sales teams reach a point where visibility, credibility, and growth require expert marketing