Jennifer Kelly

It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing Association-Toronto

To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to

Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats and

The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the

Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it

New! On Twitter? Like quotes? Click to join our beta trial. I was a guest at a speed networking event

One of the most effective things you can do to help your marketing is to set up or revamp a

Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the

It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic