How CodeNext Used Marketing to Shift Perception, Attract Talent, and Access Larger Projects
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code analysis,
Jen Kelly
Why Trade Shows Stop Working When Your Company Starts Growing
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this constantly.
Case Study – From Skepticism to Strategy: How Marketing Became a Growth Engine at TULLOCH
Overcoming Doubt in an Engineering World For leaders in consulting engineering, construction, and architecture, marketing is often seen as a
Split Marketing = Split Results: Why Your Company Growth Demands Leadership Support
In many companies with revenues of $5M and above, marketing is still treated like a patchwork quilt: pieces are handed
When You Do Everything, No One Knows What You’re Known For
Why B2B Growth Depends on Clarity, not Volume In many technical and service-based companies, saying “yes” has been the path
How Marketing Can Finally Start Paying for Itself
How sales-driven companies turn visibility (what marketing does for your company) into measurable growth (revenue). For many B2B CEOs, marketing
Why Marketing Feels Unnecessary, Until It Isn’t
Many established B2B companies with strong sales teams reach a point where visibility, credibility, and growth require expert marketing support.
Well Known Here, Unknown There: The Gap That Stalls Your Company’s Expansion
As the leader of a successful company, you know what it feels like to be recognized in your home market.
The Strategic Case for Entering Business Awards
Why Technical Companies Should Take Business Awards Seriously For many technical companies, the idea of entering business awards feels