Any Firm Can Promise Leads. Not Every Firm Protects What Is Already Yours.
Most marketing firms think of cybersecurity as an IT problem. At New Initiatives Marketing Inc.®, we consider it a client
Jen Kelly
Case Study: How Growth Pushed 4Sight Utility Engineers to Formalize Marketing
For many engineering firms, marketing starts as something leadership handles when they can. A trade show gets booked. A LinkedIn
Great Work. Strong Reputation. Unpredictable Growth.
Why consulting engineering firms, industrial technology manufacturers, and specialized technical service providers eventually hit a growth plateau Many firms grow
Case Study: How IN Engineering Grew From One Person to Eighteen by Making Marketing a Core Business Function
When Andrew Melchers launched IN Engineering in 2018, he faced the problem every new firm in a smaller market faces:
Almost There: Why Stuck B2B Deals Need Better Proof, Not More Pressure
You know the feeling. The demo went well. The prospect nodded through the whole thing. Your champion inside the organization
What Your Clients Wish You’d Ask Them
When was the last time you asked your clients why they chose you, and what keeps them coming back? Most
The Quarter You Don’t Need Them Is the Quarter to Find Them
A few weeks ago, a CEO called me the day before we were scheduled to sign a contract. Yes, a
Case study: How GRIT Engineering Uses Awards to Strengthen Culture From the Inside Out
In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished, performative,
Marketing Isn’t Failing You. The Decisions Before It Are.
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d spent