Great Work. Strong Reputation. Unpredictable Growth.
Why consulting engineering firms, industrial technology manufacturers, and specialized technical service providers eventually hit a growth plateau Many firms grow
Jen Kelly
Case Study: How IN Engineering Grew From One Person to Eighteen by Making Marketing a Core Business Function
When Andrew Melchers launched IN Engineering in 2018, he faced the problem every new firm in a smaller market faces:
Almost There: Why Stuck B2B Deals Need Better Proof, Not More Pressure
You know the feeling. The demo went well. The prospect nodded through the whole thing. Your champion inside the organization
What Your Clients Wish You’d Ask Them
When was the last time you asked your clients why they chose you, and what keeps them coming back? Most
The Quarter You Don’t Need Them Is the Quarter to Find Them
A few weeks ago, a CEO called me the day before we were scheduled to sign a contract. Yes, a
Case study: How GRIT Engineering Uses Awards to Strengthen Culture From the Inside Out
In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished, performative,
Marketing Isn’t Failing You. The Decisions Before It Are.
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d spent
Case Study: How CodeNext Used Marketing to Shift Perception, Attract Talent, and Access Larger Projects
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code analysis,
Why Trade Shows Stop Working When Your Company Starts Growing
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this constantly.