7 Signs It’s Time to Get Serious About Your B2B Marketing
Jennifer Kelly
July 12, 2023
As a B2B CEO, you’ve likely seen substantial growth riding on the wings of your quality products, services, and
B2B Marketing Insights Blog
Marketing Blog
What is a Fractional CMO? And Does Our Company Need One?
Jennifer Kelly
July 5, 2023
The Fractional CMO + Expert Marketing Team service is a structured strategy with the marketing team to execute. We
How to Find the Best B2B Collaborators
Jennifer Kelly
July 2, 2023
Tips for Working With Partners Who Won’t Drive You Crazy! As the African proverb tells us, “If you want
We Want to Rebrand Our B2B Company
Jennifer Kelly
June 4, 2023
What Do We Need to Know About Rebranding a Company? Rebranding a company is a strategic process. This involves
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Jennifer Kelly
April 15, 2022
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Fears About Hiring a Remote Marketing Team
Jennifer Kelly
April 1, 2022
I hope this article will calm all your fears about hiring a remote marketing team to help with your
How a Total Online Presence Audit (TOPA) Can Improve Your Business
Jennifer Kelly
March 18, 2022
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Why Interview Your Customers?
Jennifer Kelly
March 4, 2022
Marketing Strategy: The results of your customer interviews will be their answers, feedback, and opinions on what you do
How My Small Business Started
Jennifer Kelly
February 18, 2022
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Hesitant to Hire a Remote Marketing Agency?
Jennifer Kelly
February 4, 2022
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the
Creating Repeat Customers Who Refer You
Jennifer Kelly
January 21, 2022
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Your Website is Your Company’s 24/7 Salesperson
Jennifer Kelly
January 7, 2022
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically