Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
Category: Sales
How to Think About Your Customer’s Journey
You may be wondering why the sales funnel aka buyer’s journey matters… Marketers have long held to the idea of the marketing and sales funnel.
7 Ways to Boost Sales and Conversions with a Helpful Company Blog
If you ever find yourself asking, “Does my business really need a company blog?” The answer is probably… yes. Blogs are an effective tool for
Buyer’s Journey: How Many Places Do We Have to Be?
Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website. The reality is that it takes
The Buyer’s Short List – Are You On it?
The process seems simple: your company has products to sell, customers come to buy them. If you’ve been in business for very long, however, you
The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine
Fastest Social Growth on Twitter… From Grandparents
One of the neat things I get to do most Thursdays at noon, is moderate a live online marketing seminar put on by MarketingProfs (a
Please Do Not Launch Your Marketing Strategy This Way
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business,
Poetic marketing execution
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot
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