Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
Category: Marketing
Hesitant to Hire a Remote Marketing Agency?
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the peace of mind to confidently hire
Your Website is Your Company’s 24/7 Salesperson
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically modern website is one of the
How to Choose the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by
What Is Basic Content and Why Do Your Customers Want It?
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
What is a White Paper?
White papers – the foundational piece of your next B2B marketing campaign Today’s marketing takes place online. Organizations of all sizes can reach new customers,
TechTo Knows How to Engage a Crowd
How was the TechTO October 2019 event? Is it worth three hours of your time each month? TechTO is one of the most impressive monthly
What are the Tricks to Show up in People’s Social Media Feeds?
This was a legitimate question I was asked by a very responsible business owner, “What are the tricks to show up in people’s social media
Social Media for Business – 7 Easy Tips to (finally) Get-Started
Using Social media as an individual is a very different experience than using social media for business. Your personal social media stream is a reflection