Marketing Isn’t Failing You. The Decisions Before It Are.
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d spent over $200,000 on marketing in
Category: Marketing
Case Study – How CodeNext Used Marketing to Shift Perception, Attract Talent, and Access Larger Projects
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code analysis, accessibility reviews, and the design
Why Trade Shows Stop Working When Your Company Starts Growing
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this constantly. Almost every CEO I sit
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
Hesitant to Hire a Remote Marketing Agency?
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the peace of mind to confidently hire
Your Website is Your Company’s 24/7 Salesperson
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically modern website is one of the
How to Choose the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by
What Is Basic Content and Why Do Your Customers Want It?
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
What is a White Paper?
White papers – the foundational piece of your next B2B marketing campaign Today’s marketing takes place online. Organizations of all sizes can reach new customers,