The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine
Category: Marketing
Content. Content. Content.
What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to the digitally produced material a company
Marketing is a lot Like Gardening
Marketing initiatives require patience Each spring, home improvement stores are bursting with everything the home gardener needs to establish a successful food source right in their
How To Get More Mileage Out of Your Content
A quick Google search of this topic came up with 16 million results. I scanned the first page to see if anyone was talking about
Getting the Most Out of a Tradeshow
Say there is a big industry tradeshow or conference happening in your city. There’s no travel involved, so you definitely want to make an appearance
How to use Hashtags to Promote Your Business on Twitter
You’re on Twitter and you’ve seen hashtags littering your timeline. Have you ever tried using them in your tweets? If so, do you know if
Fastest Social Growth on Twitter… From Grandparents
One of the neat things I get to do most Thursdays at noon, is moderate a live online marketing seminar put on by MarketingProfs (a
How Effective Digital Marketing Implementation Leads To More Speaking Opportunities
Where is the link between digital marketing implementation and speaking at industry events? Speaking at conferences and events can be a powerful way to
How a Marketing Project Manager Keeps Your Clients Happy
Really effective marketing project managers can work wonders. They can keep the team together, ensure the technical “stuff” gets developed, bring in milestones on time,