In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished, performative, and disconnected from the real
We were recently featured in TechBeat Canada, one of Canada’s leading technology and innovation publications. The conversation focused on something we think about every day:
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d spent over $200,000 on marketing in
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code analysis, accessibility reviews, and the design
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this constantly. Almost every CEO I sit
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the peace of mind to confidently hire
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically modern website is one of the
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by