This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing execution and marketing operations) seem to be used interchangeably and mean slightly different things at…
When I read this headline of an article first published on MarketingProfs.com I clicked over right away. I do a lot of work with b2b companies and effective lead generation (which is not easy) is always an element of marketing…
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and years. Once your marketing strategy is in place, things must happen to bring about the…
It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often wonder why soft skills (emotional quotient) are not given more weight in this area. Just…
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