For many engineering firms, marketing starts as something leadership handles when they can. A trade show gets booked. A
Why consulting engineering firms, industrial technology manufacturers, and specialized technical service providers eventually hit a growth plateau Many firms
When Andrew Melchers launched IN Engineering in 2018, he faced the problem every new firm in a smaller market
You know the feeling. The demo went well. The prospect nodded through the whole thing. Your champion inside the
When was the last time you asked your clients why they chose you, and what keeps them coming back?
A few weeks ago, a CEO called me the day before we were scheduled to sign a contract. Yes,
In many consulting engineering firms, awards occupy an awkward space. Some leaders view them as marketing theatre, something polished,
We were recently featured in TechBeat Canada, one of Canada’s leading technology and innovation publications. The conversation focused on
I sat across from a CEO last year who told me, with real frustration in his voice, that he’d
Founded in 2017, CodeNext operates in the specialized area of life safety consulting, including Building Code and Fire Code
If trade shows used to work for your business and now feel expensive, exhausting, and underwhelming, I hear this
Overcoming Doubt in an Engineering World For leaders in consulting engineering, construction, and architecture, marketing is often seen as