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Jennifer Kelly

Marketing Strategy: Reaching High Performers in International Markets Trish Tonaj

Marketing Strategy: Reaching High Performers in International Markets

This is the first in a series of articles showcasing how business owners from different industries use marketing to help

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Silver Bullet for Marketing Strategy

The Silver Bullet for Marketing Strategy

Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members

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competitors collaborate New Initiatives Marketing is part of the Duct Tape Marketing Consultants Network

How Clients Win When Competitors Collaborate

I never thought joining a network of competitors would have improved my business. When competitors collaborate, business grows and clients win.

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Strategic Marketing a cold call started it all

How a Cold Call Resulted in Several Strategic Marketing Opportunities

If you ever get the chance to be involved in a published book project featuring yourself along with 9 other

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trade show make your next one a business development machine

How to Make Your Next Company Trade Show a New Business Development Machine

Is exhibiting at a trade show in your near future? If so, set yourself up to be a business development

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outsourced marketing not out of control marketing

Outsourced Marketing is not Out of Control Marketing

Or so you may think. And I feel for you. With many services going virtual these days, what isn’t outsourced?

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outsourcing marketing

Why Outsourcing Your Marketing Isn’t Working (and what to do instead)

Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to

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third party content

What is Third Party Content?

 Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business to

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How an Editorial Calendar Will Help With Your Marketing

With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial

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