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Jennifer Kelly

Purpose of an Email Newsletter

Email newsletters. You may like them or hate them. You may have too many of them clogging up your inbox.

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speak at TEDxWomen

Want to Speak at a TEDxWomen Event? Here’s How.

(updated for 2022) If you’re reading this it’s highly likely that you’re already a very successful professional in your own

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3 Kinds of Video to Use in Your Marketing

You’ve probably heard that it is more important than ever to use video in your marketing materials. You may agree,

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New Initiatives Marketing is WBE Certified – supplier diversity

What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a certification

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Buyer’s Journey: How Many Places Do We Have to Be?

Image via MarketingProfs.com     We can often feel as though we have mastered our marketing simply by having a website. The

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The Buyer’s Short List – Are You On it?

The process seems simple: your company has products to sell, customers come to buy them. If you’ve been in business

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The Truth about Your Marketing Budget

Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that

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Mileage From Existing Content

There are just under 1 billion websites on the internet, churning out content every day. Is the answer to produce

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Content. Content. Content.

What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to the

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