AMA Toronto Summer Social BBQ
Jennifer Kelly
It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing
B2B Marketing Insights Blog
Marketing Blog
How to work with a technical team (when you’re not technical)
Jennifer Kelly
To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined
All tech marketing all day
Jennifer Kelly
Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats
Poetic marketing execution
Jennifer Kelly
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during
Hesitant to execute your strategy? Start with a SWOT
Jennifer Kelly
Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done
6 tips to surviving (and thriving) at speed networking events
Jennifer Kelly
New! On Twitter? Like quotes? Click to join our beta trial. I was a guest at a speed networking
Help Your Sales Team: How to Set Up a Sales Channel With Distributors
Jennifer Kelly
One of the most effective things you can do to help your marketing is to set up or revamp
What is marketing execution?
Jennifer Kelly
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on
Trust, transactions and relationships
Jennifer Kelly
It has been my experience that the people who are responsible for executing the plan need to have strong
The secret to marketing strategy
Jennifer Kelly
Here’s a secret…marketing works when execution gets done. And done right. The perfect strategy, plan, desire and thought only becomes
Happy 4th of July
Jennifer Kelly
Wishing my great neighbours (neighbors?) to the south a wonderful fourth of July!
Yes, marketing execution needs to sweat the details
Jennifer Kelly
A boss I learned a tremendous amount from had an art-focused analogy for explaining strategy. He likened it to
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