Really effective marketing project managers can work wonders. They can keep the team together, ensure the technical “stuff” gets developed, bring in milestones on time, and know that the creative just absolutely needs to be showcased properly. But all this…
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for…
Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easily made changes can produce more results and a better use of your digital marketing efforts. In many organizations, one person may have…
Whenever people get together to form a project-team, client-team, volunteer team etc., there are four stages the team will go through, and must go through, as part of normal team dynamics. You may have heard of them: forming, storming, norming,…
New! On Twitter? Like quotes? Click to join our beta trial. This article is about the project kick-off meeting, a meeting with your team only—no client—and gives the reasons why such a meeting should be on your radar. I’ve also…
You can relate, I’m sure. An email the other day said “…let’s meet on the phone to discuss, let me know when next week is good for you.” I had this strange feeling that meeting-time ping pong was about to…
This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing execution and marketing operations) seem to be used interchangeably and mean slightly different things at…
How To Find The Experts You Had No Idea You Needed In part one of this post, I explained some tips that have worked for me when I needed to find the great people I like to, and need to…
One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business flowing and the dollars coming in the door. Sales is an area that needs to…
You’ll also receive our newsletter/updates and can unsubscribe at any time.