Or so you may think. And I feel for you. With many services going virtual these days, what isn’t outsourced? What hasn’t been turned into a virtual service? When you are ready to choose a marketing company to help grow…
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for…
Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easily made changes can produce more results and a better use of your digital marketing efforts. In many organizations, one person may have…
Whenever people get together to form a project-team, client-team, volunteer team etc., there are four stages the team will go through, and must go through, as part of normal team dynamics. You may have heard of them: forming, storming, norming,…
New! On Twitter? Like quotes? Click to join our beta trial. This article is about the project kick-off meeting, a meeting with your team only—no client—and gives the reasons why such a meeting should be on your radar. I’ve also…
This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing execution and marketing operations) seem to be used interchangeably and mean slightly different things at…
How To Find The Experts You Had No Idea You Needed In part one of this post, I explained some tips that have worked for me when I needed to find the great people I like to, and need to…
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and years. Once your marketing strategy is in place, things must happen to bring about the…
How can you tell that marketing execution is working? The right things are happening in a coordinated way. This is where it is essential that the person or team leading the marketing execution activities have a strong understanding of the…
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