Ask a Fractional CMO: Does Email Marketing Really Work?
Jennifer Kelly
October 30, 2023
This question came to us from a B2B leader who wanted to promote a new workshop, and assumed that
B2B Marketing Insights Blog
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Ask a Fractional CMO: Do We Have a Leaky Buyer’s Journey?
Jennifer Kelly
October 30, 2023
In this episode of Ask a Fractional CMO, we answer this question from a B2B leader: “We have a
Ask a Fractional CMO: Sales Reps Can’t Close MQLs. We Need More Qualified Leads.
Jennifer Kelly
September 29, 2023
“Our sales reps can’t close MQLs. How do we bring in more qualified leads?” Welcome to another edition of Ask
Ask a Fractional CMO: No Time for a B2B Marketing Strategy. We Just Need More Leads.
Jennifer Kelly
September 29, 2023
“Why do I need a marketing strategy? I just need a campaign right now to bring in more leads.”
Ask A Fractional CMO: Can You Guarantee Email Marketing Leads from the Start?
Jennifer Kelly
August 31, 2023
This month’s Ask a Fractional CMO question comes from a B2B leader: “We want to start email marketing. How
Ask a Fractional CMO: Which Comes First – Website or Rebrand?
Jennifer Kelly
August 29, 2023
This month’s Ask a Fractional CMO question comes from a B2B leader: “We are planning to redo our website
Typical B2B Marketing Department Hiring Mistakes & How to Avoid Them
Nicole Croizier
July 25, 2023
When B2B CEOs realize it’s time to build their first marketing team, they run into common hiring mistakes that
Hire In-House or Outsource? Comparing B2B Marketing Models and Options
Nicole Croizier
July 24, 2023
When it comes to building a successful B2B marketing team, CEOs have several options to consider. These include whether
Navigating the Complexities of B2B Marketing
Nicole Croizier
July 23, 2023
Today’s B2B marketing landscape is more complex than ever before. As a CEO, understanding these complexities at a high
Demystifying B2B Marketing: A Step-by-Step Guide for CEOs
Nicole Croizier
July 22, 2023
As a B2B CEO, when you’ve reached the point when you know you need to invest more seriously in
Investing in B2B Marketing: Top 6 Challenges for CEOs
Nicole Croizier
July 21, 2023
As a CEO, when you reach the point of investing more significantly in B2B marketing, it may seem like
Who to Hire First? A Guide to Building Your Initial B2B Marketing Team
Nicole Croizier
July 20, 2023
When you’re building your first marketing team, it’s not enough to understand the various roles that make up a