Marketing in a VUCA World – Does it Work?
Jennifer Kelly
April 17, 2017
This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow.
B2B Marketing Insights Blog
Marketing Blog
Marketing is Customer Service
Jennifer Kelly
February 3, 2017
Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience
Marketing Strategy: Reaching High Performers in International Markets
Jennifer Kelly
January 12, 2017
This is the first in a series of articles showcasing how business owners from different industries use marketing to
The Silver Bullet for Marketing Strategy
Jennifer Kelly
January 5, 2017
Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience
How Clients Win When Competitors Collaborate
Jennifer Kelly
December 31, 2016
I never thought joining a network of competitors would have improved my business. When competitors collaborate, business grows and clients
How a Cold Call Resulted in Several Strategic Marketing Opportunities
Jennifer Kelly
November 30, 2016
If you ever get the chance to be involved in a published book project featuring yourself along with 9
How to Make Your Next Company Trade Show a New Business Development Machine
Jennifer Kelly
October 31, 2016
Is exhibiting at a trade show in your near future? If so, set yourself up to be a business
Outsourced Marketing is not Out of Control Marketing
Jennifer Kelly
September 30, 2016
Or so you may think. And I feel for you. With many services going virtual these days, what isn’t
Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Jennifer Kelly
August 31, 2016
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems
What is Third Party Content?
Jennifer Kelly
July 31, 2016
Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business
How an Editorial Calendar Will Help With Your Marketing
Jennifer Kelly
June 17, 2016
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an
Purpose of an Email Newsletter
Jennifer Kelly
May 17, 2016
Email newsletters. You may like them or hate them. You may have too many of them clogging up your