Poetic marketing execution
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot
Category: Marketing
Hesitant to execute your strategy? Start with a SWOT
Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways
Help Your Sales Team: How to Set Up a Sales Channel With Distributors
One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business
What is marketing execution?
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and
Trust, transactions and relationships
It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often
The secret to marketing strategy
Here’s a secret…marketing works when execution gets done. And done right. The perfect strategy, plan, desire and thought only becomes real when execution happens. Far too
Yes, marketing execution needs to sweat the details
A boss I learned a tremendous amount from had an art-focused analogy for explaining strategy. He likened it to a large painting. “Think of the