Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many…
You’ve decided a partner event is a good idea for your business. You’ve read some examples of partner events and you’re ready to set this tactic in motion. The idea and strategy is one thing. Actually executing this marketing activity…
Increase your blog mileage before anything else Does this sound familiar? You spend time writing your blog post. You put it online. You share it to your social networks (once). You wonder why it doesn’t get more exposure. Frustrating. Write once, share…
How a focus on execution can help your workshop: 7 steps Delivering a workshop can be one of the best ways to share your knowledge and get in front of your future clients. While the content of your talk needs…
Really effective marketing project managers can work wonders. They can keep the team together, ensure the technical “stuff” gets developed, bring in milestones on time, and know that the creative just absolutely needs to be showcased properly. But all this…
Last week I was chatting with a colleague of mine. She was expressing her irritation over a marketing project that caused her a lot of frustration. “My project manager was great at all the project management stuff. But when things…
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for…
Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easily made changes can produce more results and a better use of your digital marketing efforts. In many organizations, one person may have…
This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing execution and marketing operations) seem to be used interchangeably and mean slightly different things at…
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