Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by
Category: Marketing
What is Third Party Content?
Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business to the next level, she wasn’t
How an Editorial Calendar Will Help With Your Marketing
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial calendar. This tool will help
Want to Speak at a TEDxWomen Event? Here’s How.
(updated for 2022) If you’re reading this it’s highly likely that you’re already a very successful professional in your own right and one who has
The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine
Content. Content. Content.
What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to the digitally produced material a company
Marketing is a lot Like Gardening
Marketing initiatives require patience Each spring, home improvement stores are bursting with everything the home gardener needs to establish a successful food source right in their
How To Get More Mileage Out of Your Content
A quick Google search of this topic came up with 16 million results. I scanned the first page to see if anyone was talking about
Getting the Most Out of a Tradeshow
Say there is a big industry tradeshow or conference happening in your city. There’s no travel involved, so you definitely want to make an appearance