Marketing Strategy: Reaching High Performers in International Markets
This is the first in a series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire
Category: Marketing
The Silver Bullet for Marketing Strategy
Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members who have paid to tune
How Clients Win When Competitors Collaborate
I never thought joining a network of competitors would have improved my business. When competitors collaborate, business grows and clients win. The Duct Tape Marketing Consultant
Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by
What is Third Party Content?
Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business to the next level, she wasn’t
How an Editorial Calendar Will Help With Your Marketing
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial calendar. This tool will help
Want to Speak at a TEDxWomen Event? Here’s How.
(updated for 2022) If you’re reading this it’s highly likely that you’re already a very successful professional in your own right and one who has
The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine
Content. Content. Content.
What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to the digitally produced material a company